Author: rldods


ICYMI: John McCallum’s 4th Quarter Fundraising Top All GA-1 Congressional Candidates

Conservative entrepreneur and former Newt Gingrich aide John McCallum proved his fundraising prowess by raking in more than $350,000 in his first quarter as a congressional candidate.  McCallum’s haul was not only the largest in Georgia’s 1st Congressional District, but it also topped every Republican candidate for U.S. House in the entire state of Georgia.

While there is a crowded field of Republican candidates vying to replace Congressman Jack Kingston, who is in a hotly contested race for the United States Senate, the latest campaign finance reports indicate a two-man battle between McCallum and Carter to represent Coastal Georgia in the United States House of Representatives.

  • The newest top tier candidate in the GA-1 race, John McCallum raked in $363,658.67 in contributions (including a $100,000 loan) in the last quarter of 2013. Coming in a distant second was Sen. Buddy Carter who reported  $168,072.03 in campaign contributions.
  • With a strong fundraising network and a growing number of grassroots activists joining the campaign, John McCallum will have the resources needed to spread his message of bold, common sense, conservatism across Georgia’s 1st Congressional District.
  • As Election Day draws near, McCallum is peaking at exactly the right time.  With strong fundraising support and a growing grassroots army, McCallum will have the momentum needed to get out the vote and secure victory at the ballot box.

As the field shrinks, McCallum is emerging as the only Republican candidate with the fundraising network and grassroots operation strong enough to deliver victory on Election Day.  While Sen. Buddy Carter boasts Name ID and a sizeable war chest, John McCallum has clearly earned his frontrunner status.


Are the Media Helping Karen Handel on Purpose?

Twice in the last month, Karen Handel has rolled out radio ads attacking her opponents. The media have reported these developments and her message without much scrutiny.

They have left a couple key questions, why would she run radio ads eight months before a primary? How big is the buy?

Lets start with the last questions, first. Through publically available documents the answers are easy.Continue Reading..


4 New Media Points to Add to the Growth & Opportunity Report

The RNC’s “Growth and Opportunity Project” report did a lot of soul searching and digging. Overall, it did a great job of finding the Republican Party’s flaws in the 2012 presidential election and recommending solutions.

To better round out the report, I recommend adding these 4 new media points to complete your campaign strategy and ensure political success. These additional points will help you figure out what you are missing, how to paint your own image, how to try something new, and how to begin new media training now.

1) Reach For It

The report briefly mentioned reach, simply stating: “Democrats had the clear edge on new media and ground game, in terms of both reach and effectiveness.” This point needs to be elaborated in greater detail, because reach reveals how many people see your message across all of the new media networks. Analyzing reach will allow you to see how far the campaign’s communications can spread across new media communications channels.Continue Reading..


5 Messaging and Demographic Points to Grow the GOP: A Young, Female Republican View of the Growth and Opportunity Platform

[Editor’s Note: Rachel Dodsworth was recently elected Vice Chair of the Chatham County Republican Party. With her expertise on social media and messaging for politics, we asked her to weigh in with some suggestions on whether and how to implement some of the recommendations from the RNC’s “Growth and Opportunity Project” and this is the first of several posts from Rachel on the topic. You may follow Rachel on Twitter @rldods.]

On Monday the Republican National Committee released the Republican National Committee’s “Growth and Opportunity Project” report, which is supposed to identify some lessons learned from the 2012 election cycle. One of those lessons was that the party must broaden its appeal to women and youth, and this young female Republican has also been doing some thinking about how to revitalize the party.

So here are some of those thoughts related to the report’s “Messaging” and “Demographic Partners” sections. Later this week, I will also share my views on how we can improve based on the “Campaign Mechanics” and “Friends and Allies” sections.

1) Conservative Temperature Overestimated

One thing the “Growth and Opportunity Project” report overlooks is the political perception of the country during the last election cycle. Because only Republicans had a presidential primary this cycle, all the attention on their candidates and issues fooled them into thinking the country was more conservative than it actually was.

Democrats were similarly overconfident in 1972 about their presidential candidate George McGovern’s chances against incumbent Richard Nixon. Democrats thought Americans were eager to end the Vietnam War and get rid of Nixon as whispers of the Watergate scandal were coming out, but in the end the county was not as liberal as they thought and Nixon won in a landslide.

This is a warning from history that we shouldn’t mistake media coverage for momentum, which brings me to my next point.Continue Reading..


5 Ways Politicians Should Use Social Media For Grassroots Mobilization

Grassroots mobilization is a way to build public support for any type of change by building awareness and using it to support action and legislation. The more you mobilize and the bigger the movement, the greater chance you have to make an impact.

With the 24 hour news cycle and year-round interest in political issues, social media is now a key platform with which any elected official can leverage their campaign supporters to become legislative and policy supporters.

To ensure politicians maximize their ability to mobilize grassroots supporters, I am sharing 5 ways you should use social media for grassroots mobilization.

1. Consistency –

Congratulations! You won the election, but did you remember to post an update thanking those for their vote? Did you tell them what your next move is? Your supporters deserve consistent communications through social media year around.

If you leave them radio silent too long after victory, you will quickly see your friend count and followers drop off. Take Mitt Romney for example. He only updated his Twitter once on election day and once the day after election. He did not share unique information and quickly became irrelevant as a source of up-to-date news. He rapidly lost social media connections at the rate of roughly 500 people per hour the week after the election.

Continue Reading..