Republican candidates like Virginia’s Ed Gillespie bet on Facebook and other social media sites in hopes that the online “likes” would transfer to the ballot boxes, and Gillespie’s gamble almost paid off in the Nov. 4 midterm elections.
Even though polls the day before the election showed Gillespie behind Virginia powerhouse Sen. Mark Warner by seven points, Gillespie still pulled to within 16,700 votes, or less than 1 percent of Warner, reports Politico Magazine, and he says his campaign’s online push deserves the credit.
“I’m a believer in it,” said Gillespie. “I knew we would be outspent and that the digital element of the campaign is a way to help mitigate being outspent.”
Gillespie’s campaign cost $5.9 million, and it spent about half a million, or 47 cents a vote, on digital targeting. But he wasn’t the only one: Republicans Joni Ernst in Iowa and Cory Gardner in Colorado each spent about the same amount on digital targeting in the last few weeks of their winning Senate campaigns.
Their moves were made after Republican National Committee Chairman Reince Priebus called on candidates to close the digital gap, and follow-up interviews with GOP strategists indicate that the gap did close some during this election cycle, reports Politico.
Gillespie, who was RNC chairman during the Bush campaign in 2004, saw firsthand the effects of microtargeting, and notes that even then “buying time on the Golf Channel was seen as a big thing.”
But 10 years later, the marketing has become more sophisticated. In addition to chasing Facebook “likes,” candidates can connect with voters through streaming video ads on sites like Hulu and YouTube, and engage with them through Twitter, allowing them to speak directly with voters without having to go through the media.
Here’s a look at three unique areas in which Gillespie’s digital strategy made a major impact, as first reported by Darren Samuelsohn of POLITICO.
1. Facebook targeting of Buffalo Wild Wings Republicans.
Gillespie’s campaign used the digital consulting firm Engage to create an internal Facebook app, building an algorithm to find potential supporter that haven’t necessarily “liked” a political page, by mining other business and people users may have “liked.”
For example, Gillespie’s camp found out that the restaurant chain Buffalo Wild Wings was the second most common shared “like” among conservative leaning independents in Virginia. So Gillespie made an appearance at Wild Wings, and posted a photo of himself sitting in the establishment to Facebook. His campaign then spent $100 for a targeted Facebook promotion, ensuring it showed up at the top of the newsfeed for 25,000 Virginians who were fans of the restaurant.
2. Having Twitter surrogates tweet out the campaign’s message.
Gillespie’s campaign made a point to pre-craft tweets to respond to any number of things Warner could criticize the Republican on. This way, whenever Warner or his campaign said anything, Gillespie’s campaign could immediately fire back on Twitter.
Popular Republicans in the state such as state Senator Mark Obenshain, Representative Bob Goodlatte and former Marriott CEO Fred Malek were also recruited to blast tweets from their own Twitter accounts praising Gillespie’s performance in the debates, which contributed to #VaSenDebate becoming the top trending hashtag in the Virginia and Washington markets.
Twitter was used constantly as a first line of defense for the campaign, and even on election day Gillespie was able to make a splash in encouraging voters to turn out, by highlighting how close the race was expected to be according to the exit polls.
3. Developing a mobile app for targeted canvassing.
Gillespie’s campaign built out a mobile app called Advantage, which drew on the RNC’s massive database of Republican leaning and undecided voters. Built by the Arlington-based firm Advantage Inc., Republicans paid $3,000 a month to use the app in order to more efficiently reach out to potential voters, skipping Democratic households and focusing on building report with independent voters.
As he campaigned with frenzied energy along the Virginia coast on the Sunday before Election Day, with a growing sense that an historic upset was in reach, Ed Gillespie made a curious stop — at a Virginia Beach branch of Buffalo Wild Wings, the sports-bar chain.
The Republican Senate candidate wasn’t there to cheer on the Washington Redskins. He was there, amid the framed jerseys of NFL greats and giant-screen TVs, for the sake of Buffalo Wild Wings itself. His digital adviser had crunched the numbers: Buffalo Wild Wings was the second most common Facebook “like” for conservative-leaning independents within his social network — the same kinds of people whom Gillespie desperately needed to get to the polls.
So Gillespie’s campaign posted a picture of him sitting among fans, gazing up at the football game, for his Facebook page. The campaign then paid $100 to ensure the image rose to the top of the Facebook newsfeeds of more than 25,000 carefully selected Virginians — a big-league bang for only a few bucks.
“It made perfect sense to me,” Gillespie said of the decision to spend precious last-minute time staging a Facebook posting in an exclusive post-election interview.
Just two years ago, Republican candidates, by all accounts, lagged behind Democrats in the use of social media and real-time data to reach undecided voters. For an uber-strategist and veteran of the George W. Bush and Mitt Romney campaigns like Gillespie, the lesson was clear: Get serious about data-driven campaigning.
An Act supplementary to an Act entitled ‘An Act for appropriating a part of the unlocated territory of this state for the payment of the late state troops, and for other purposes therein mentioned, declaring the right of this State to the unappropriated territory thereof, for the protection and support of the frontiers of this State, and for other purposes.’
This was one of the first major economic development undertakings by the state government and would come to be known as the Great Yazoo Land Fraud. The bill, passed under the pressure of intense lobbying, was such an abomination that the next year’s General Assembly revoked the Act and ordered all copies of the legislation burned, igniting a tradition that continues to this day.
In 137 days, the Primary Elections for federal offices will be held in Georgia, with the General Assembly likely to move state Primary Elections to the same date. It is also likely that the first ballots will be cast in a little over three months from today, as early voting will likely begin in April this year. Welcome to the starting line.
On January 3, 1766, the British crown sent its first taxation representative to Georgia to administer the Stamp Act, which required each piece of paper, including business and legal documents, to bear an embossed stamp to show that tax had been paid. Georgia’s royal Governor had to have the agent protected with armed troops and he left two weeks later. Georgia merchants agreed to pay the tax in order to allow ships to be unloaded (which required a written bill of lading, hence the tax requirement). Georgia was the only colony in which taxes were actually collected under the Stamp Act, earning the enmity of other states. Thus, our current disdain for taxation has an historical precendent.
On January 3, 1861, Georgia Governor Joseph E. Brown ordered volunteer militia to seize Fort Pulaski, then controlled by the federal government, though Georgia then remained part of the United States. In spring 1862, the feds, with new rifled cannon, seized Pulaski back and cut off traffic on the Savannah River to the Port of Savannah.
Saturday is the 53d birthday of Michale Stipe, born at Fort McPherson, Georgia in 1960.
On January 4, 1995, Georgia Congressman Newt Gingrich was elected Speaker of the United States House of Representatives, becoming the third Georgian to hold that office after Congressmen Charles Crisp (1892-1896) and Howell Cobb (1850-1851).
On January 5, 1926, Hosea Williams was born in Attapulgus, Georgia.
In these three days, we see illustrated the sweep of Georgia’s history as a state. From the Colonial period, through the Civil War and Reconstruction, the movement of women into political leadership, followed by African-Americans, the ascendance of the Republican Party in Georgia and as the dominant Southern party, to the first steps of Asian-Americans and other minorities into roles of political leadership.
Five candidates may not sound like many, but previous election cycles typically saw just one or two, said Helen Ho, executive director of the Asian-American Legal Advocacy Center of Georgia.
“I kind of feel the snowball is finally getting bigger,” said Ho, whose organization is working to get Asian-Americans to vote. “There seems to be some momentum.”
Tran, who works as a chemist at the Centers for Disease Control and Prevention, said the absence of Asian-Americans in local government motivated her to run. “I just thought there wasn’t enough representation,” she said.
This year, the name of Eugene Chin Yu, an Augusta businessman of Korean ancestry, will appear on the statewide ballot among candidates for Georgia’s open U.S. Senate seat.
Still, conversations with a half dozen Asian-Americans reveals a wide spectrum of political engagement — well short of a definitive groundswell. And even community leaders acknowledge the challenges of mobilizing a group that includes many disparate cultures and languages, as well as, among some immigrants, a fear of government instilled by repressive regimes in their countries of origin.
Daewon Hwang said his Korean church congregation in Cumming is a blank slate when it comes to political interest.
The reason? “The language problem,” the pastor said as he shopped in a Korean supermarket in Duluth, where 22 percent of residents are Asian-American.
Down the road in a Chinese supermarket, Yanfeng Li said he sees stirrings of engagement: websites that express political views, even some calls for candidates.
Edward Chu, an interpreter who lives in Lilburn, votes, but does not take an active interest in local politics. He’d like to see someone from the Chinese community elected to local office, but he would not support a candidate simply because of his or her heritage.
“I’d have to agree with them,” he said.
Behind the scenes, there’s a push under way to nudge Asian-Americans toward the voting booth.
Asian-American groups have canvassed door-to-door to register voters, made robo-calls before elections and brought in candidates for forums and dinners. For this year’s elections, they are targeting high-concentration areas such as Norcross, Clarkston, Duluth, Lawrenceville and John’s Creek.
Ho’s group has created a statewide database of Asian-Americans and other immigrants to track who is registered and who has voted. According to the Georgia Secretary of State’s Office, the number of Asian-Americans who are active voters grew by about 10,000 from 2008 to 2012 to stand at more than 72,000.
“We cannot just have other community members making important decisions,” said Travis Kim, who served as president for the past two years of the Korean American Association of Greater Atlanta. “We have to be involved.”
While Georgia’s AAPI voter rolls increased approximately 230 percent from 2004 to 2012, the actual turnout percentage has decreased. In Georgia, only 54.7 percent of Asian-Americans registered to vote voted in the 2012 presidential election.
In Gwinnett, where AAPIs comprise roughly 12 percent of the population — the highest percentage in the state — the turnout was even lower, at 51 percent. Despite having the highest percentage of those with college degrees among all groups, Asian-Americans had the lowest turnout percentage of all racial/ethnic groups.
AAPI statewide turnout percentage actually declined significantly during the last three presidential election cycles – from 65.7 percent in 2004 to 58 percent in 2008 and 54.7 percent in 2012. These percentages would shrink even more, if we were to include in the denominator the number of Asian-Americans who were eligible but not registered..
So, what might be causing lower turnout and perceived apathy? Based on my observations, some general themes emerge.
First, many first-generation AAPIs indicated they were unable to make it the polls on Election Day because they own and operate small businesses. Although several alternatives to in-person voting on Election Day exist, many of these voters simply were not familiar with the availability of early and absentee voting.
Second, the structure of government in the U.S. is complex. Many find it difficult to fully comprehend the functions of each political office for which they are voting. Many also find it intimidating to vote because they are not fluent in English. Ballots and instructions are in English.
Third, the AAPI population is diverse. Attitudes regarding civic involvement vary in light of their past experiences with their birth country. Some simply believe they cannot have a relationship with their elected officials, that their votes would not matter, or that they cannot make a difference in government.
Lastly, when AAPI parents do not vote, their children are less likely to be involved civically.
How do we reverse the trend? At the very least, it requires combined efforts by government officials, candidates for office, and community leaders.
Perhaps some folks would like to help Rep. Pak get his op-ed translated and published in some of the Asian-language newspapers and newsletters that appear in our communities. Sounds like a great way for the Georgia Republican Party to start outreach to groups of voters some of whom are likely to be sympathetic to conservative ideology if we reach out to them.
Any political party interested in expanding its base in Georgia must engage immigrant voters or those who have come to this country recently and become naturalized citizens.
Take Gwinnett County, with 4.5 percent Asian, 4.8 percent Latino and 25 percent African-American active voters. While voter turnout as a whole went down between the last two presidential elections at both state and county levels, voter turnout in Gwinnett increased among immigrants.
In the 2012 Duluth House district race, state Rep. Pedro Marin — the Democratic incumbent who was redistricted to a majority Republican district running through New Koreatown — won in large part due to Asian-American voters. He also won by a larger margin there than in his former majority-Democratic district.
What can be deduced from Marin’s race is that while many Asian-Americans identify as Republican — slightly more than 50 percent, based on an exit poll we conducted in 2010 — they vote ultimately on issues. A voter survey we conducted this year of hundreds of voters in Gwinnett found 20 percent saying they voted based on party loyalty.
The percentage of white voters in Georgia is on the decline. Georgia is growing more urban and less rural. Counting on the vote of avowed Democrats in the state won’t win or influence larger elections. And token, last-minute pleas to immigrant voters with top-down messaging don’t work.
That’s where knowledge of what issues catalyze immigrant civic participation can help win votes. Our 2013 Voter Survey, which included a majority of Asian respondents, asked respondents to select their top priorities from a list of 11 issues. The top three issues were public education, economic equity/small business and access to health care. Immigration was also important, but as a secondary issue alongside transportation and public safety.
Georgia Republicans now have a challenge squarely in front of us. Who’s willing to work on this project? I very rarely say nice things about the AJC, though their reporting on APS cheating scandals was world-class, but I want to thank them for paying attention to this issue.
Allen West calls out Georgia Democrats for opposing a Georgia Democrat
President Barack Obama has upset Rep. John Lewis (D-Ga.) and other civil rights leaders by ignoring their input in picking four nominees to fill vacancies on the federal bench in Georgia’s Northern District.
Lewis and fellow Presidential Medal of Freedom winners Joseph Lowery and C.T. Vivian are expected to ask Obama to withdraw his nominees — a demand that is unlikely to be met — amid concerns about the judges’ records and convictions on matters of importance to African-Americans.
The three appointments in question are:
Mark Cohen — the lead defense attorney in challenges to Georgia’s voter ID law.
Michael Boggs – a state judge who, as a member of the state Legislature, once voted to keep in place the Confederate-themed Georgia state flag
Eleanor Ross – a female state judge who is black and (gasp) a REPUBLICAN
The fourth nominee (not being specifically contested by Lewis) is Leigh Martin May – a female trial lawyer who is white — but a Democrat.
Why is Ross such a troublesome choice for Lewis? According to Joe Saunders, writing for BizPac Review,
U.S. Rep. John L. Lewis (D-Ga) is accusing the president of selling out his political base by naming Eleanor Ross as a federal judge. She is, literally, not politically correct enough. Since most black women are Democrats, Lewis reasons, any black woman Obama appoints should be Democrat, too.
This case also clearly demonstrates who is raging the real “war on women.” The Democrats want to keep black women in their place, on the political plantation.
I reject the contention that Eleanor Ross is a Republican as being based solely on the facts that Governor Deal appointed her to a nonpartisan position in DeKalb County and that her nomination to the federal bench is apparently supported by Georgia’s Republican United States Senators, without which any nomination is doomed.
And speaking of Allen West, he will be the featured speaker at the Bridging the Gap Lincoln Day Dinner on February 27, 2014 in Leesburg, Georgia. From an email I received:
Bridging The Gap of Georgia is a 501(c)(3) non-profit charitable organization created to assist veterans with their transition home. Many of the veterans we serve suffer from Post-Traumatic Stress Disorder (PTSD), Traumatic Brain Injury (TBI), Combat Stress and are homeless. We utilize a mentorship program to enable veterans to function as productive members of our society by addressing their housing, job placement, and health needs.
For the 1st Annual Lincoln Day Dinner, our featured speaker is LTC. Allen West who will share with the audience his extensive knowledge and experience, as well as provide insight on the support systems needed to enhance services to veterans. Attendees will get valuable information about Bridging The Gap of Georgia and initiatives that can address the needs and issues of veterans in their local community.
Please find detailed information about the event below.
1st Annual Lincoln Day Dinner
February 27, 2014 Time to be announced
Featured Speaker: LTC. Allen West
The Bindery at Oakland Library & Event Center
445 Oakland Parkway, West
Leesburg, GA 31763
$50.00 per person (includes dinner)
Proceeds to benefit Bridging The Gap of Georgia
Sponsored by the Lee County Republican Party
LTC. Allen West is a Georgia native, former member of the U.S. House of Representatives, Fox News contributor and served in both Operation Desert Storm and Operation Desert Shield. His book, “Guardian of the Republic” is due to be released in April 2014. Throughout his years leading troops, raising a loving family, serving as Congressman in Florida’s 22nd district, and emerging as one of the most authentic voices in conservative politics, LTC. West has never compromised the core values on which he was raised: family, faith, tradition, service, honor, fiscal responsibility, courage, and freedom.
Saturday, Jester will speak to the Gwinnett County Republican Party monthly meeting at 550 Trackside in Lawrenceville. Karen Handel will also be addressing the meeting.
County party organizations or other conservative groups who would like to hear Nancy Jester’s conservative message about how to get better educational results for our children through conservative fiscal management and “more classroom, less bureaucracy,” please email her at Nancy@NancyJester.com.
Greg Williams handicaps the Senate race
Our friend Greg Williams has his take on the starting positions in the Senate race. My own analogy is that we’re at the point where the candidates have been training and are now settling into the blocks. Like the picture at the top, they all start from the same starting line, but some will have an inside track. We’re in the middle distance phase of the race now, where you need both stamina, and endurance. Greg, of course, prefers a football metaphor.
Greg’s List is proud to provide our version of Georgia’s Best Conservative Senator rankings beginning Week One 2014. Our rankings will be comprised of scientific polling data, objective interviews, subjective analysis, and generalities drawn from an amalgamation of traditional media, social media and new media reactions to the individual candidates…In other words, we will provide the proverbial “Educated Guess”…or, “Enlightened Prediction” as we grassroot melo-dramatists prefer..
So, without further adieu, we present our “inaugural” rankings of 2014: 1. Jack Kingston–There’s no such thing as bad press and Kingston recovered nicely from his verbal fumble regarding childhood cafeteria sweeping aka Work Ethic in public schools. Kingston is the Senior member of Congress out of the three announced House of Representative candidates and has significant support from Coastal and Southern Georgia. Appearances on Bill Maher’s show and other national networks has enhanced his name ID in Metro Atlanta and he leads the pack in fundraising…
2. Karen Handel–With her grassroots apparatus from previous state wide races intact, Handel is a formidable competitor in the Senate race…On a purely subjective basis, Handel has the luxury of combining passionate and articulate volunteers that show up en masse for every state-side grassroot event.
3. David Perdue–Money, money, money…And lack of a voting record…Both are Boons to a prospective Senate candidate, and his last name won’t alienate him to voters, despite the wistful predictions from the anti-Sonny crowd…
4. Phil Gingrey–Clumsy defense of Todd Akin’s insanity regarding “legitimate rape” questions his ability to articulate Conservative principles…Has money though, and a large network due to his previous Congressional Geographic coverage…
5. Paul Broun–Fundraising and lamentable Social Conservative strict Biblical interpretations hold this candidacy back…The passion of his supporters could elevate him to run-off status but many things would have to fall into place and its too early to predict their manifestation..
Bill Byrne announces for Cobb Commission District 1
As of December 30, 2013, I am announcing that I am a Republican candidate for Commission District 1, of the Cobb County Board of Commissioners.
My campaign will focus on the following issues facing Cobb County:
Decisions by Government, at all levels, must be fundamentally based on the principles of the Constitution and be limited, focused and based on the WILL OF THE PEOPLE being served.
The primary responsibility of Government, at all levels, must always be Public Safety.
I am committed to work with the cities of Acworth, Kennesaw and Marietta to bring new companies and business opportunities to those urban centers of Cobb County.
The National Republican Congressional Committee has gone back to basics and teamed up with top aides to help school GOP members facing election challenge on a key campaign skill: How to talk to women.
Even Speaker John Boehner’s aides are getting in on the act, Politico reported. His own top-ranked staffers recently met with leading party aids to discuss strategies to draw in women.
“Let me put it this way, some of these guys have a lot to learn,” said one Republican staffer who was at the strategy session in Mr. Boehner’s office, Politico reported.
The NRCC, meanwhile, has held “multiple sessions” on the same topic, a GOP aide reported.
Part of the fear: The GOP doesn’t want another Todd Akin-like moment, when the Missouri Senate-hopeful dropped with a thud in polls after speaking on the campaign trail about “legitimate rape.” Sen. Saxby Chambliss later attributed some sexual assaults in the military on male hormones, sparking accusations that he was dismissing and making excuses for what’s emerged as a top-talked about criminal issue.
The GOP has also been dogged by Democratic branding as waging a war on women, a mantra that reared frequently during the recent Virginia gubernatorial race between Republican Ken Cuccinelli and Democrat Terry McAuliffe.
Coming in 2014, the GOP faces 10 races that pit male incumbents against female Democratic Party challengers, Politico reported. And more could crop in the coming months.
A month before the General Assembly reconvenes in Atlanta, Shafer focused on budget talks, as leaders are expected a rushed session in a big election year.
While economic times forced $5 billion in budget cuts over recent years, Shafer said he doesn’t expect much trimming in 2014, but after success in a decade-long struggle to have the state tackle zero-based budgeting, the Republican leader said he expects legislators to delve into the details of spending.
“I believe government is better and more efficient now than it was when we were spending more money,” Shafer said of belt-tightening the past five years.
His zero-based budgeting approach, he explained, will mean leaders will more closely examine an eighth of the nearly $20 billion state budget each year, instead of simply approving continuation spending.
“That piece of legislation is something of which I am immensely proud and that will help us be a more efficent state moving forward,” Shafer said.
A proponent of shifting state revenues from sales taxes as opposed to the current income tax, Shafer said Georgia would be more competitive in economic development, especially compared to Tennessee and Florida, which have no state income tax. But the fight, he said, is more likely to occur after next year’s governor’s race is determined.
Shafer said he believes the government’s dollars need to be redirected to infrastructure and other needs, while allowing businesses and individuals to succeed.
ATLANTA (November 4, 2013) – Senate President Pro Tempore David Shafer (R – Duluth) today offered his congratulations on the announcement by Governor Nathan Deal that Georgia has been named the number one state to do business by Site Selection magazine, a prominent national economic development trade publication.
“The best social program has always been a good paying job,” Shafer said. “Our top legislative priority has been to create an environment where business flourishes and business leaders have the confidence to take risks, invest money and create jobs.”
The magazine’s rankings are based on a survey of corporate real estate executives, an index of tax burden criteria according to the Tax Foundation and KPMG’s Location Matters analysis, and performance in Conway Data’s New Plant Database, which tracks new and expanded business facility activity.
“I congratulate the Governor and pledge our continued support for his jobs creation agenda,” Shafer said.