Undecided votes key to Georgia’s tight races | www.myajc.com


Undecided votes key to Georgia’s tight races | www.myajc.com

In Georgia the races for the top offices, particularly governor and U.S. Senate, are neck and neck. That has far-reaching implications and has placed the Peach State in the national spotlight.

A mix of local polls on the Georgia races show between 3 percent and 9 percent of likely voters surveyed as being undecided. With early voting underway and Election Day less than three weeks away, candidates are targeting these voters, spending millions of dollars on advertising.

“This is the group the commercial ads are directed to. This group tends to wait until the last minute to make up their minds, or don’t have enough information to make a decision,” said Andra Gillespie, a political science professor at Emory University. “You try to appeal to them based on their perceived preferences and issues that are likely to grab their attention.”

There is always a portion of the voting population who are late to choose a candidate. But they are playing an integral role this year in places, like Georgia, with competitive Senate races, Gillespie said. As the election gets closer, she expects the number of undecided voters to shrink.

The thing to remember, she said, “by Nov. 4, they are not undecided anymore.”

via Undecided votes key to Georgia’s tight races | www.myajc.com.

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