The GOP’s digital dilemma – POLITICO.com

Republicans are in a technology pickle this November.

Win in the midterms and create a narrative that the party is finally on par with President Barack Obama and the Democratic data machine headed into the 2016 cycle.

But leading GOP techies warn that any success connected to gains in the House and Senate could bring a dangerous sense of overconfidence. They argue that there’s really much ground left to cover in creating the technological skills and gadgetry needed for future elections, especially a winning White House campaign.

“I have mixed feelings about this. If we win, I don’t want people to get complacent and think that we’re caught up, because we won’t be caught up all the way yet,” Andy Barkett, the Republican National Committee’s chief technology officer, said in an interview. “If we lose, it’ll probably create more momentum, but hopefully it won’t create too much churn and disruption.”

via The GOP’s digital dilemma – POLITICO.com.