A collection of some of metro Atlanta’s largest companies and business groups is launching a campaign to promote the area as a “digital hub” to attract high-tech minded newcomers and prospective entrepreneurs.
The “Choose ATL” brand campaign will market metro Atlanta as a place to live, build a career and start a business in technology and related industries, organizers said.
The campaign will also tout the area’s major technology companies and research institutions, which employ thousands in science, technology, engineering and medical fields, and promote the area as a destination for designers, writers, marketers, musicians and film makers.
Adam Harrell, president and co-founder of the Nebo Agency, an Atlanta-based advertising firm spearheading the effort, said part of the goal is to bring new talent for companies and institutions that already employ more than 300,000 in STEM (science, technology, engineering, and mathematics) and related fields.
via ‘Choose ATL’ campaign to market metro ‘digital hub’ | www.myajc.com.
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