When you did a photo-op and no one on your staff knew what is was supposed to look like

About the photo that shows President Obama “shooting skeet” at Camp David.

A top official with the National Skeet Shooting Association said the photo suggests Obama is a novice shooter.

“This isn’t something he’s done very often because of how he’s standing, how he has the gun mounted,” said Michael Hampton, executive director of the San Antonio-based association.

Here’s the thing that’s interesting to me as a political consultant: not only did President Obama not know what he was doing, no one on his staff knew he was doing wrong either. If I didn’t know what the photo-op was supposed to look like, I would have either researched enough to find out how to fake it properly, or brought in a trainer for a quick lesson on mounting the gun.