What sign designs say about Macon-Bibb mayoral candidates | Elections | Macon.com

I love this story. Head over to the Macon Telegraph’s Facebook page and vote for the best and worst designs.

Voters might not think much of campaign signs, but candidates give them much more than a passing thought.

For those running for office on a limited budget, they are the primary means to message the masses.

Politicians pore over the proper colors, logos and prose to tell their story for an audience on the move. “Color and design all matter from an aesthetic standpoint, but I don’t know of any literature that documents that certain colors or designs work better,” said Bruce I. Newman, who has authored of a number of books including “The Mass Marketing of Politics: Democracy in an Age of Manufactured Images.”

The professor of marketing at DePaul University in Illinois recommends a concise, clear message that communicates to people.

“That takes precedence over anything else one would ponder as they contemplate a run for office,” Newman said.

The seven men seeking to become the first mayor of the Macon-Bibb consolidated government put together a varied palette of placards for public perusal.

Telegraph readers can choose the best sign designs on The Telegraph’s Facebook page, Facebook.com/TelegraphGA.

via What sign designs say about Macon-Bibb mayoral candidates | Elections | Macon.com.