Walden Pledges Improvement for GOP Online Fundraising | At the Races

After Democrats trounced Republicans in online fundraising in recent cycles, the House GOP’s campaign chief has promised improvements for the party’s digital donor base in 2014.

“We’re coming out of this cycle wondering what the heck happened to us, and how did we fall behind, and how do we leapfrog ahead?” said Greg Walden, the chairman of the National Republican Congressional Committee, in a Wednesday interview with CQ Roll Call. “I look at this as an opportunity.”

The NRCC’s effort comes as the party looks to protect, and possibly even expand, its 17-seat advantage over House Democrats. Despite holding the majority, the NRCC has brought in less cash than the Democratic Congressional Campaign Committee every month this election cycle.

This is partly a product of the DCCC’s online fundraising success. In 2012, the DCCC reported raking in $49.3 million in online donations (the NRCC declined to give its online fundraising figures at the time), helping House Democrats raise $28 million more in total than the NRCC during that cycle to help the party’s candidates and members.

This cycle, the DCCC continued to bring in more cash than the NRCC each month, including raising $1.4 million more in the month of May.

via Walden Pledges Improvement for GOP Online Fundraising | At the Races.