Tesla is now most important automaker in world, Morgan Stanley says – Los Angeles Times

Could Tesla Motors be the world’s most important car company?

Morgan Stanley Research analyst Adam Jonas makes that argument in a new report to investors.

“Not even two years after the delivery of the first Model S, Tesla Motors has transformed from fledgling start-up to arguably the most important car company in the world. We are not joking,” Jonas wrote. “Tesla is also emerging as an emblematic force in America’s effort to foster high tech manufacturing job growth.”

Rival automakers derided now-failed start-ups such as Fisker and Coda, but they see Tesla as a true competitor.

General Motors has a “Team Tesla” devoted to the development of long-range electric vehicles like Tesla’s Model S sedan, Jonas said.

“A BMW engineer recently explained to us how Tesla’s presence has helped reinvigorate the spirit of automobile innovation that was beginning to run stale, further testifying that BMW will be a stronger company longer term because Tesla is around,” he said.

via Tesla is now most important automaker in world, Morgan Stanley says – Los Angeles Times.