Republicans: Wins show success in digital battle – Washington Times

Republicans say their 2014 campaign victories are proof they’ve made up ground in the battle with Democrats for digital supremacy, but consultants say they’ll need to continue cultivating a pool of talent to make sure they’re ready to compete at the presidential level in 2016.

Campaigns boosted their commitment to their online strategies, treating them as integral parts of their campaigns, rather than add-ons, and the GOP now has access to the same software and tools as President Obama’s successful 2008 and 2012 campaigns.

Part of the proof of the GOP’s gain was the level at which digital strategy was discussed, said Anton Vuljaj, director of advertising at IMGE, a consulting firm in Alexandria. He said in 2012, online message conversations were handled by communications directors, but this year those conversations often involved campaign managers themselves.

via Republicans: Wins show success in digital battle – Washington Times.