Porsche Remains On Top In 2014 J.D. Power APEAL Study


Porsche Remains On Top In 2014 J.D. Power APEAL Study

Automotive Performance, Execution and Layout—APEAL—is how influential data cruncher J.D. Power measures the ‘gratification’ a car owner experiences with each new model on the market. Researchers survey thousands of new car buyers across the country, asking them to grade their vehicles on 77 different attributes like fuel economy and styling, resulting in an average score that falls between 0 and 1,000.

For J.D. Power’s 2014 APEAL study, it seems that while new cars are coming with more technology and features than ever, the rise in owner satisfaction is not commensurate. The study shows that there isn’t much difference in satisfaction between owners of all-new models with the latest features and owners of models that have been on the market for several years, when it comes to things like the usefulness of the controls and functions in navigation, voice recognition, and other technology applications. These was a significant difference between satisfaction, however, when it came to more conventional attributes such as fuel economy and vehicle styling.

The brand with the highest score this year, 882 points, was Porsche. The German sports car brand has been at or near the top in the study for the past several years. Second was Jaguar with a score of 862 and third was Audi with a score of 858. Last on the list this year was Mitsubishi with a score of only 748. The industry average was 794, just one point below last year’s average.

via Porsche Remains On Top In 2014 J.D. Power APEAL Study.

Comments ( 0 )