Announcement rallies in the digital age? | Campaigns & Elections

[T]he contrasting success of another Democrat’s announcement for Senate, Georgia’s Michelle Nunn, further calls into question the need for the traditional-style announcement in the digital age.

Rather than announce with a sign-laden rally, topped with flesh-pressing photo ops, she instead offered a low-key heads up via interview, issued a press release, and then blanketed the social media waves the to launch her campaign, bookended by an interview with a metro-Atlanta news outlet.

Republican or Democrat, most will tell you the contrast was palpable.

Nunn’s calculated social media launch, buoyed by a barrage of digital ads unmatched by candidates on either side of the aisle in Georgia’s Senate contest, was met with near-universal praise and garnered several thousand “likes” and “follows” within days.

Those numbers don’t win elections, but do give an aura of immediate support that simply can’t be achieved through traditional means.

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