Social Media Saves Stranded Drivers in Atlanta | The Social Marketing BlogSocial Media Today

Local resident, Michelle Sollicito created a Facebook Group called SnowedOutAtlanta to connect people in need with those who want to help. The group currently has more than 45,000 members and is credited with helping thousands of stranded Atlantans and reuniting loved ones.

One Facebooker called out to the group that her husband was stuck at a RaceTrack and asked if anyone could help him.

Seconds later, a complete stranger responded that he was “heading there to get him now” and soon after told the worried woman he not only had her husband, but one more cold, stranded stranger and he would take them back to his house.

In some cases, the situations grew dire as people were stranded without necessary medicines, food or water.

My cousin is stuck on 285 West, exit 22… He has been stranded for 18 hours and is now out of gas. Will someone please assist him? He’s in a silver impala and he’s stopped off the exit. Please help! He hasn’t eaten and he is disoriented.”

Within minutes of the post, a complete stranger responded that he was “moving that way as fast as possible.”

A half an hour later, he reported that he picked up the young man and four others who were safe and sound, bundled up in the car drinking hot coffee.

via Social Media Saves Stranded Drivers in Atlanta | The Social Marketing BlogSocial Media Today.