Sweet Georgia Peach Season Is Here, Growers Expect Outstanding Season – PerishableNews

Perry, GA – Sweet Georgia Peaches are arriving at a grocery store near you. This year’s crop is expected to not only be delicious, but also, abundant.

As the quintessential summertime fruit, its no surprise that this season’s peak months are expected to be in June and July and continue through mid August. “It’s going to be a great year for Georgia Peaches,” said Will McGehee of the Georgia Peach Council. “We expect this year’s crop to surpass last year’s and the quality of the peaches will be outstanding.”

To extend its consumer awareness and education efforts, the Georgia Peach Council will schedule a number of television cooking demonstrations throughout the campaign, and has created a “Georgia in July” retail kit for use by strategic partners in target markets throughout the Southeast, Northeast and Midwest. The kit includes point of sale merchandising display bins highlighting freestone peaches, Georgia Peaches farm market bags, recipes and nutritional information.

The creation of a Facebook application was so successful last season, Georgia Peaches will offer it to retailers for use in social media campaigns. The unique Facebook application allows consumers to send a “virtual” Georgia Peach to sweeten someone’s day. Retailers can now share the app on their web and social media sites, and consumers can also access the app by logging onto the Georgia Peach Council’s Facebook Page at http://www.facebook.com/SweetGeorgiaPeaches.

via Sweet Georgia Peach Season Is Here, Growers Expect Outstanding Season – PerishableNews.