Information on the car below from the Ferrari Club of America.
Our 50th Anniversary celebration – “Passione” kicked off at Concorso Italiano 2012! This was the launch of our 599 Relay car as it began a 20,000-mile journey across North America to visit every Region and Chapter and to both the Palm Springs and Elkhart Lake Annual Meets.
The relay is led by a special, one-off Ferrari 599GTB-HGTE built specially for Passione. This unique Ferrari, the very last North America specification 599 produced, has been made possible by Jim Taylor, FCA member and Patrono Principale of the FCA’s 50th Anniversary, and by Ferrari North America. The 599 has a unique paint scheme and interior design, as well as custom graphics representing the 50-year history of the FCA.
It stopped by the Rome, GA headquarters of Pirelli before heading to downtown Rome for a photo-op.
Here’s the write-up from the Rome News-Tribune: