Blue Cross, Univision team up to reach uninsured Hispanics | Online Athens

8
Aug

Blue Cross, Univision team up to reach uninsured Hispanics | Online Athens

Most Hispanics living in Georgia carry no health insurance.

Georgia’s largest health insurer is looking to connect with them through a new deal with Univision, the leading media company focusing on the nation’s Hispanic population.

U.S.-based Univision broadcasts in Spanish and reaches millions of viewers daily.

Blue Cross and Blue Shield of Georgia recently announced a partnership with Univision and HolaDoctor, a Hispanic health information and advertising company, to provide information to Hispanic consumers about the Affordable Care Act, including enrollment in the insurance exchange, and the benefits and subsidies offered.

via Blue Cross, Univision team up to reach uninsured Hispanics | Online Athens.

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