Pollster Breaches Thin Line in LA Mayoral Campaign | Rothenblog


Pollster Breaches Thin Line in LA Mayoral Campaign | Rothenblog

Politics is a rough-and-tumble business, with campaigns bringing whatever resources they can to the table. But are there limits to what consultants, particularly pollsters, should do for their clients?

I raise that question after reading a May 18 memo from Celinda Lake and four other members of her firm, Lake Research Partners, that sought to discredit a May 14-16 USC Price/Los Angeles Times survey of the Los Angeles mayoral race.

Clearly, the five Lake Research members were implying that the Times poll was little more than a thinly veiled effort to help the candidate preferred by the newspaper’s editorial page. Accusing the Times of being involved in a conspiracy to use a bogus poll to help Garcetti was nothing short of a rash, unsubstantiated accusation of bias and fraud.

Mind you, the survey in question was conducted for the Times by a reputable, bipartisan polling team: Benenson Strategy Group, a Democratic firm, and M4 Strategies, a GOP firm. And the LA Times piece in question was written by Michael Finnegan, a well-regarded political reporter who was described to me by a veteran journalist as “one of the most honest and conscientious reporters I have ever worked with.”

The charge — and the entire memo — was all the more head-scratching because Lake Research Partners never referred to its own survey. It cited other polls, but never its own data, which seemed like an obvious omission.

via Pollster Breaches Thin Line in LA Mayoral Campaign | Rothenblog.

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