AP, TV networks: no exit polling for Georgia General Election

4
Oct

AP, TV networks: no exit polling for Georgia General Election

The National Election Pool, which does exit polling for the AP and major television networks will not survey Georgia voters on November 6th. Georgia is one of 19 states that are excluded.

Voters in the excluded states will still be interviewed as part of a national exit poll, but state-level estimates of the partisan, age or racial makeups of electorates won’t be available as they have been since 1992. The lack of data may hamper election night analyses in some states, and it will almost certainly limit post-election research for years to come.

A growing number of voters casting early ballots has added to the complexity of carrying out surveys in 50 states, the District of Columbia and nationally. In more and more states it has become crucial to supplement in-person precinct polling with relatively costly telephone interviews in order to achieve representative samples.

This year, exit pollsters are set to carry out phone polls in 15 states, about half of all states covered, and increase the sample sizes of those polls by 32 percent, according to Merkle. Moreover, the continued rise in the number of voters using cellphones also bumps up the price of phone surveys, another challenge motivating the changes for 2012.

Here is a list of the states that will be excluded from coverage: Alaska, Arkansas, Delaware, District of Columbia, Georgia, Hawaii, Idaho, Kentucky, Louisiana, Nebraska, North Dakota, Oklahoma, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, West Virginia and Wyoming.

Comparing this list with the election map, reveals how carefully the exit poll planners allocated resources. All 19 of the states with no exit polls are classified as either “solid Obama” or “solid Romney,” and there is only one “toss-up” gubernatorial or U.S. Senate race not on the list: the competitive North Dakota match-up of Heidi Heitkamp and Rick Berg.

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