Facebook’s Call to Action Buttons Are a Win-Win | Social Media Today

acebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.

That wasn’t the first time Facebook added a feature designed to help marketers reach customers. Earlier this year, the social media platform added options to its Custom Audience tool that allows brands to choose a call to action (CTA) from a list of five: Shop Now, Sign Up, Learn More, Download, and Book Now. By opening up the range of CTA options businesses can offer, the feature becomes more useful to companies that don’t sell tangible products.

Now some brands on Facebook are seeing a new type of call to action feature on video posts that may help expand the reach of just Facebook updates. InsideFacebook.com reports “As discovered by Memorado and Inside Facebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.Facebook has made the call to action button a powerful option for direct response through ads, but now it looks like page admins could get the ability to add such a button on non-advertised posts.”

For anyone watching the evolution of brand engagement on Facebook, the pervasive call to action feature comes as no surprise. The social platform is happy to create a welcoming environment for companies to market and sell but, as with their approach to individual users, Facebook keeps a fairly tight grasp on what it considers acceptable behavior.

Earlier this year, Facebook announced that brands are no longer allowed to ask for shares or “likes” on Facebook Page posts or risk a penalty for noncompliance.

via Facebook’s Call to Action Buttons Are a Win-Win | Social Media Today.

David Perdue: Receives Endorsement From Ambassador John Bolton

Your Washington Desk

From David Perdue U.S. Senate

Perdue Receives Endorsement From Ambassador John Bolton

 Highlights Need For Perdue’s Leadership & Resolve In U.S. Senate

Republican candidate for U.S. Senate, David Perdue, today received the endorsement of Ambassador John Bolton, a well-respected leader on foreign policy. Earlier this week, Perdue also expressed his interested in serving on the U.S. Senate Armed Services Committee if elected.

“I’m grateful for the support of respected leaders like Ambassador John Bolton. President Obama’s failed foreign policies have made America less safe at home and abroad. (more…)

GA GOP: Georgia Democrats “Can’t Have it Both Ways”

Your Georgia Desk

From The Georgia Republican Party

Georgia Democrats “Can’t Have it Both Ways”

In 2010, the Editorial Board of the Augusta Chronicle penned that Democratic Congressman John Barrow is “perhaps the most shameless, duplicitous, self-serving politician of his era.”

Well, that was before they met Michelle Nunn and Jason Carter.
From baseless attacks on their opponents to regurgitated, fact-ridden rhetoric, Carter, Nunn, and Barrow know that the only way to win in Georgia is by misleading voters and playing both sides.
Despite voting with President Barack Obama 85% of the time, John Barrow still fancies himself as a common sense moderate who puts the people, not politics, first.
He claims to be against the president’s signature healthcare legislation but voted 27 times against repealing, defunding or delaying Obamacare.  Barrow’s rhetoric and his record just don’t line up.
The National Journal leaked a 144-page strategy memo revealed Michelle Nunn’s intentions to dupe voters with buzzwords and photo-ops.  She’s happily accepted ten thousand dollars from Harry Reid but claims her vote for Senate Majority leader is up for grabs.  Nunn talks a good game on our military but “defers” to the President when it comes to fixing the mess at the VA.  Michelle Nunn claims to be an outsider but her shady land deal with lobbyists proves that she’s not one of us.

(more…)

Gov. Nathan Deal: Jason Carter and ‘A Gilded List of Hollywood-types’

Your Georgia Desk

From Governor Nathan Deal

Deal: Jason Carter and ‘A Gilded List of Hollywood-types’

What they’re saying

 

AJC: Jason Carter’s out-of-state donors a ‘gilded list of Hollywood types’

 The Atlanta Journal-Constitution reported today that nearly one-third of Senator Jason Carter’s donations came from out-of-state donors, including contributions from a “gilded list of connected Hollywood-types.”

“Senator Carter has a lot in common with his donors; they’re all very liberal and all out of step with Georgia values,” said Jen Talaber, Deal for Governor spokeswoman. “California donors comprise 10 percent of Carter’s donors. If any Georgia voters envy the high-tax, high-regulation model that’s driving businesses out of California, then they have a champion in Jason Carter. On the other hand, Georgia voters who wants a pro-jobs agenda that made our state the No. 1 state in the nation in which to do business have a champion in Gov. Nathan Deal.”

They include liberal mega-donors such as:

“I don’t think the rank-and-file Georgia voters have a lot in common with Steven Spielberg and George Soros,” said Jerry Keen, a former state House Republican leader who is now a Capitol lobbyist. [AJC, Sep. 2]

Fundraising off his famous family name

Carter also relies on his President Jimmy Carter, his “fundraiser-in-chief” to rake in out-of-state money, (more…)

Rep. Lynn Westmoreland: GAO: Obama Ignored the Law, Again

Your Washington – GA 3 – Desk

From Congressman Lynn Westmoreland

Capitol Corner: GAO: Obama Ignored the Law, Again

This past June, the Department of Defense (DoD) authorized the release of five dangerous Taliban terrorists from Guantanamo Bay in exchange for Sergeant Bowe Bergdhal. The Taliban Five were reportedly sent to Qatar, whose government weakly assured they would remain in the country and whose wealthy Sunnis are being suspected of helping finance ISIS. It was a risky trade from the start, and one that shouldn’t have been made hastily. Not only did the Obama Administration enter into negotiations with terrorists, but they knowingly broke the law.
The FY2014 National Defense Authorization Act (which the president signed into law himself) stated that there must be at least a 30 days’ notice of a prisoner release from Guantanamo. President Obama, the DoD, and all others involved failed to give the required 30 day notice to Congress, as well as any notice at all. To top it off, the trade cost almost $1 million taxpayer dollars that were not previously appropriated or authorized by Congress. The DoD scrambled to provide reasons but failed to provide adequate evidence to Congress to legitimize the trade. This caused many of us to question the reasons behind the release of these prisoners, and sparked an investigation into the trade.
The non-partisan Government Accountability Office (GAO) announced that after investigating, they came to the decision that the Department of Defense violated the law when they authorized the release. The GAO’s decision confirms what many members of congress, including myself, have been saying about President Obama all along: if he doesn’t like a law, he doesn’t follow it.

(more…)

Economist Rajeev Dhawan: ‘Peach State Job Engine Is Indeed Humming’

Your Georgia Desk

From Governor Nathan Deal

Economist: ‘Peach State job engine is indeed humming’

Since taking office, Gov. Nathan Deal has budgeted conservatively, downsized state government, implemented real tax reform and created nearly 300,000 private-sector jobs as Georgia rebounded from the Great Recession. A prediction from a Georgia State University economist in today’s Atlanta Journal-Constitution suggests the governor’s policies are working. Director of the Georgia State Economic Forecasting Center Rajeev Dhawan tells the AJC that Georgia’s economic growth will be solid in the coming years.

“This prediction, alongside several other positive economic indicators and a top-ranked business climate, proves we are moving in the right direction,” said Deal. “I’ve made it my priority to create jobs for Georgia citizens (more…)

Gov. Nathan Deal: 13 Georgia Cities Awarded for Outstanding Achievement

Your Georgia Desk

From Governor Nathan Deal

Deal: 13 Georgia Cities Awarded for Outstanding Achievement

Gov. Nathan Deal announced today that 13 Georgia cities were recently awarded for outstanding achievement in urban design, economic development, organizational projects and downtown promotions at the annual Georgia Downtown Conference Awards of Excellence ceremony. The ceremony, held Aug. 21 in Decatur, was the culmination of a week-long conference for the state’s downtown developers.

“Our downtowns are the heart of our communities, and these award-winning cities set the standard for downtowns across the state and nation,” said Deal. “A vibrant, economically robust downtown is a sign of an actively engaged community committed to enhancing its economic competitiveness and its quality of life.”

The Georgia Downtown Conference promotes downtown and economic development through public awareness, governmental relations and education. Co-sponsored by the Georgia Department of Community Affairs’ Office of Downtown Development and the Georgia Downtown Association, the awards and the conference provide (more…)

Rep. Allen Peake: Comments on First Meeting of the Medical Cannabis Study Committee

Your Georgia Desk

From Representative Allen Peake

State Representative Allen Peake (R-Macon)  released the following  statement on the first meeting of the Prescription of Medical Cannabis for Serious Medical Conditions Joint Study Committee:

“I am very pleased with the turnout and support we received at today’s meeting.  It is imperative that we, as lawmakers, do everything within our means to study medical cannabis, so that we can help those families who are suffering from terminal illnesses here in Georgia find a solution – one that will not require them to travel outside of our state, thus becoming “medical refugees.”  We have clear evidence that our legislature and Georgians desire legislation that would allow this treatment to be legal in our state, and we need to act now.

“We heard testimony from individuals who have firsthand experience with cannabis oil, and who have researched and made it their mission to advocate for this type of legislation.  These testimonies provided an in-depth analysis of regulation and cultivation models that other states have successfully implemented (more…)

David Perdue: Announces Desire To Serve On Senate Armed Services Committee

Your Washington Desk

From David Perdue for US Senate 

 

Perdue: A Strong Military Requires A Strong Economy

 Announces Desire To Serve On Senate Armed Services Committee

Republican candidate for U.S. Senate, David Perdue, recently met with the 21st Century Partnership in Warner Robins to discuss the public-private partnerships that support Robins Air Force Base. Perdue also expressed his interest in serving on the U.S. Senate Committee on Armed Services if elected:
“Providing a strong national defense is one the most important roles of the federal government. Georgia has much to be proud of in Robins Air Force Base and our other military installations. In order to have a strong military, we must have a strong economy to finance it. Right now, I am worried that Washington’s inability to balance its budget gravely threatens our military’s capabilities. When I spoke with four former Secretaries of Defense, they said the number one national security threat we face is (more…)