Hillary Clinton might be a mile ahead of the competition, but reminding people of some of the more adult goings-on last time the Clintons lived in the White House isn’t going to do her much good. Should Clinton not pose near décolletage? Should he not attend events where cameras are allowed?
To help develop some guidelines, we spoke with social media consultant Julie DeNeen by phone. DeNeen has been consulting on social media for about two years — not super long if you’re a consultant on, say, geology, but comprising a decent chunk of the existence of tools like Instagram and Snapchat.
Tip 1: You can’t undo it.
“I think the thing that is most important to remember is that once it’s there, it’s there forever,” DeNeen said of posts to social media. “Even if it’s deleted, it’s there forever.”
Tip 2: Use your family as a moral compass, but use common sense.
Here’s DeNeen’s advice in general. “Don’t put anything on the Internet that you don’t want your kids to see,” she said. Don’t have kids? “Don’t put anything on the Internet that you wouldn’t want your boss or your parents to see.”
Tip 3: But, be authentic.
“The culture values authenticity, so in some ways it can help celebrities when they don’t always pose in perfectly manicured photos of themselves,” DeNeen said.